February 10 New Breakfast Cereal Released by Spencer Foods
Los Angeles - Spencer Foods Cereal, owned by Baby Bear Wholesale Inc., has just announced that it will begin to sell a new cereal, Grape Nuts in Bunches, nationwide.
The new cereal will be in stores across America on March 1, and is expected to be sold across the rest of the world in early April. The company will launch multi-media campaigns in San Diego and Orlando starting on February 20th, which will include television and radio commercials. These advertisements will be followed up by print ads in magazines and newspapers nationwide a short time after.
For the decade-old company, this cereal marks the fourth new product it has released in the last year. Previous new cereals also include Ricesnaps, Cinna-Crisps and Oaty Lumps.
Over the last few years the company\'s oldest and top-selling product, Nuts and Berry Clusters, has seen a 30 percent decline in sales. This has inspired Sergio Montana, the Baby Bear Wholesale president, to diversify the company\'s product line.
Spencer Foods used three different test markets - Carrie, Illinois, Clear Water, Florida and Washington D.C. - all of which showed it could make a good profit on the new cereal.
